Abstract
The article highlights the importance of developing media competence among students. The authors discuss theoretical and practical ways to promote media literacy education and develop media competence essential for students’ comprehensive preparation to use mass media. As practice shows the digitalization of all areas of social life brings not only advantages as professional and personal growth opportunities but also other additional concerns. People struggle to analyze, evaluate and comprehend the information because there are so many resources, the information is disseminated through various channels with tremendous speed. There is a rising need to promote media competences among students who consumes large amounts of information. In this rapidly developing digital world information consumers need a new set of competences to search for information effectively, intake and analyze it. It is important to facilitate systematic knowledge transfer on media and promotion of media competence needed to analyze the subject of the information and its purpose. Keywords:mass media, media education, media literacy, media competence.