Abstract
The problem of realizing the possibilities of translation in cross-cultural communication is considered in the article. Special attention is paid to the peculiarities of the development of translation withinthe anthropocentric paradigm, which allows to consider the interaction of language and culture, language and thinking, to present the whole linguistic picture of the world in the text. According to theauthor of the article, the linguistic factor plays a special role in the process of cross- cultural relations. Atpresent, the process of translation from one language to another one in the context of globalization andintegration, expansion of international relations and the exchange of information have become an actualproblem for linguists and carriers of that or another language.