Abstract
The scientific problems of self-determination as well as the practical content of the implementation of the professional development of the future specialist through the creatively used media are considered and studied. In addition, it is written about the importance of various directions and ways of implementing the professional selfdetermination of a future specialist and ways of forming factors of professional self-determination. The need for value self-determination, formed in the student, and the role of pedagogical, psychological literacy in the orientation towards professionalism are investigated. Thus, the question of the formation of the perception and implementation of an arbitrary personality structure in solving theoretical and practical problems is considered. The versatility and versatility of the content and ways of realizing the professional self-determination of future specialists through the media are described.