Abstract
This article is devoted to the method of constructing information-analytical systems of the university. For implementation, the author proposes to use business analytics systems. The article provides a comparative analysis of the use of business intelligence tools for business and university. A comparative table of the capabilities of existing business intelligence systems is also presented. The most optimal system for building the information-analytical system of the university has been proposed. We developed a model of the analytical report. Also in the article is an example of an interactive form of data analysis. The article is oriented on heads of higher educational institutions, as well as on companies developing data analysis systems and providing marketing services.