Abstract
Augmented reality (AR-technologies) and virtual reality (VR-technologies) technologies are actively used in modern life, from the spheres of education and entertainment to museum activities. This article demonstrates the application of AR-technologies in modern society, mainly in museum activities. The authors emphasize the basic concepts of "AR-technologies" and "VR-technologies" and the advantages of using these technologies in museum activities. Among them are: maximum optimization of museum space, reduction of the need and cost of transportation of expensive exhibits, reduction of the burden on museum staff, convenience of obtaining reference information on various museum specimens, reduction of crowding near certain historical values and the possibility of viewing lost but digitally preserved materials. All of the above establishes the validity of this direction and the need to introduce these technologies into museum activities. As a result, the authors came to the conclusion that the introduction of augmented reality technologies (AR-technologies) and virtual reality (VR-technologies) has an exclusively integrative character and creates favorable conditions for modern museum activities.