COMPOSITIONAL MODELING OF ASSESSMENT OF THE IMPACT OF DIGITAL STRATEGY

Maiya Batyrbekova, Mariana Mateeva Petrova, Irina Ussova

2020

Full text Open access: Gold Metadata (CSL-JSON)

DOI 10.9770/jssi.2020.10.2(4)

Data confidence 70 medium

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Abstract

Information technology (IT) initiates innovation in the shopping and entertainment center (SEC).To take advantage of Industry 4.0 requires a digital strategy and its evaluation system.We offer a conceptual framework that will support TS Property management in implementing a digital strategy, thereby allowing updating its business model.This document describes in detail a model for assessing the impact of a digital strategy on management efficiency based on two SECs in the Republic of Kazakhstan, using TS Online and SmartPlaza control systems, the system architecture and a decision-making model for SEC stakeholders.The centralized control system TS Online SEC is designed to coordinate all enterprise systems, management subsystems and BI analytics.The main components of a central control system are process control, synchronization, subsystem interactions and network system.