Abstract
The process of preparing a future social teacher involves a comprehensive substantive and procedural solution to problems. The educational programs of the specialties prepared in accordance with the state standards for the training of teachers of new content assume that the future social teacher has high skills in his field. In this regard, in the process of media education, there is a need to improve the gnostic skills of the future social teacher to conduct meaningful training at a productive level. When forming the personality of the future specialist, it is necessary to take into account the creation of conditions for the development and professional maturity of the individual based on national and universal values, in the context of media education, it is necessary to consider more widely new paradigmatic approaches and methods for improving the gnostic skills of the future specialist. In particular, special attention should be paid to the implementation of new goals of media education that reach a certain level of development of the individual and society as a whole.Therefore, to justify the need to use gnostic skills in the potential of media education in the professional activity of the future social pedagogue. The article provides a meaningful description of the most important components of gnostic skills and the potential of media education in the media context, depending on the specifics of the future social pedagogue. The world of media provides users with unlimited opportunities for active participation in the media space.