The Main Methods of Islamic Da’wah in the Context of the Qur’an

Pharos Journal of Theology, 2026

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DOI 10.46222/pharosjot.107.4037
Data confidence 70 medium
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Abstract

The aim of this study was to identify the linguo-stylistic features of the realisation of Qur’anic forms of daʿwah in contemporary Kazakhstani preaching discourse. The empirical corpus comprised ten written Friday sermons published by the Spiritual Administration of Muslims of Kazakhstan between 18 April and 20 June 2025. Quantitative and qualitative content analysis was used to identify contextually verified lexical, phrasal, and syntactic markers of three Qur’anic forms of daʿwah: ḥikmah, mawʿiẓah ḥasanah, and jidal bi-l-latī hiya aḥsan. The texts were coded manually, while AntConc and MAXQDA were used to identify recurring markers and verify their contextual attribution. A total of 168 coded occurrences were identified. Mawʿiẓah ḥasanah was the most frequent form, with 74 occurrences (44.0%), followed by ḥikmah with 48 occurrences (28.6%) and jidal bi-l-latī hiya aḥsan with 46 occurrences (27.4%). Mawʿiẓah ḥasanah was associated primarily with moral exhortation, family relations, and social solidarity; ḥikmah with rational reflection on religious duties, environmental responsibility, and ethical conduct; and jidal with respectful argumentation, correction, and the defence of religious values. The findings demonstrate the thematic and rhetorical differentiation of the three Qur’anic forms in contemporary Kazakhstani preaching discourse. The results may be applied in theological education, religious-studies analysis, and the development of methodological manuals for imams.