Abstract
In the context of the digitalization of the educational environment and the innovative economy, the importance of student entrepreneurship is increasing. The purpose of this article is to explore the role of student startups in boosting entrepreneurial activity among young people, analyze their features and potential development opportunities, and identify forms of institutional support for such initiatives. The article reveals the theoretical foundations of the concept of «startup» with an emphasis on the specifics of student projects. Special attention is paid to the use of artificial intelligence technologies to increase the efficiency of startups. The successful cases of students of the Abylkas Saginov University, including projects, are analyzed Linker.kz, Teh, Nomad Smart and CargoTrack. The forms of institutional support are considered – grants, business incubators, accelerators. The authors emphasize the importance of integrating startup practices into university educational programs