Abstract
In modern market conditions, every organization needs to improve the development of innovative technologies of corporate culture. The proper creation and implementation of this culture contributes to improving the organization's performance. In this article, the authors analyzed the main directions for improving corporate culture and optimizing innovative activities. An analysis of innovative activities was conducted using the example of LLP «InterPress Astana», and various definitions of organizational and corporate culture were presented that most fully describe their essence and content. The article examines the services provided by LLP «InterPress Astana» and outlines the main components of the organization's corporate culture. The authors of the article conducted a SWOT analysis, based on which the potential for the development and implementation of innovative projects was determined, and the results in the areas of innovation were discussed. The scientific research identified the main ways to improve the corporate culture and optimize the innovative activities of LLP «InterPress Astana».