Abstract
In the conditions of global competition, the development and realization of original solutions in the process of artistic design, contributing to the creation of products with unique properties, is a promising prospect. On this basis, it is relevant to turn to the combinatorial method in order to obtain multivariant, universal and durable clothing. The methodological basis of the research was formed by general scientific methods of cognition, as well as system and structural-functional approach, art-composition analysis. Based on world practice, the article discusses the combination techniques used by designers. Modern constructive solutions of the structure of clothing models are analyzed, which are based on a module that allows to change the object variably. The task is set to develop the design of the product in the ethno-style based on the application of the investigated method of creative shaping. In this case, the issues of preserving national identity by rethinking traditions as a condition of self-identification in the multipolar world of culture are taken into account. As a result of the research, we came to the conclusion that the combinatorial method offers a range of possibilities for individualization of the image, which is characterized by multifunctionality, variability, and aesthetics. This, in turn, can contribute to the development of ecological thinking, i.e. a meaningful approach to resource consumption. Of particular interest is the formation of the method's interrelation with the philosophy of cut of the traditional Kazakh costume.