Abstract
The article theoretically and practically analyzes the structure and content of the identification process as an important direction of social activity among modern youth. Due to the role of social groups and the characteristics of adult life, young people quickly adapt to transformational processes in society, as well as assimilate the values and cultural changes of a specific period, undergoing identification processes. A comprehensive analysis of the scientific and theoretical literature on the research topic was conducted: the concept of "identification" of personality was examined in the context of philosophy, psychology, and social sciences, which became the basis for determining the features of the formation and content of identification, as well as the signs and factors influencing it.In the article, based on the opinions expressed in the works of foreign, CIS, and domestic scholars, the significance of identification in personal self-development is defined, and an attempt is made to provide a scientific and methodological substantiation of this concept. In the practical part of the research, empirical work was carried out. E. Shostrom's "Self-Actualization Assessment" questionnaire was used, defining self-realization as an indicator of the personal characteristics of youth. The diagnostics involved 79 undergraduate students of the "Pedagogy and Psychology" program from Al-Farabi Kazakh National University. According to the results, a differentiation of the levels of personal characteristics of young people was conducted. Key words: identification, concept of “I”, youth, self-realization, self-development, identification, similarity.