Abstract
The study considers the introduction of the principle of personalization of education in multidisciplinary higher education institutions in the field of physical education and sports as a current social phenomenon. The importance of this problem is emphasized from the point of view of various scientific fields, the characteristics and capabilities of the individual in the manifestation of individuality and the realization of their desires in professional activity are revealed. The purpose of the article is to generalize the concept of "personalization of education" and propose the idea of integrating this principle into the educational practice of future teachers. The authors substantiate the pedagogical relevance of the application of the personalization principle in the process of physical education of students. Based on the study of literary sources, analysis of the experience of domestic and foreign universities, as well as the data of the conducted study, the prerequisites for the introduction of the personalization principle in the framework of professional education are determined and substantiated. These prerequisites contribute to the individual development of students and their professional growth. The authors of the article have developed an experimental program based on the implementation of the principle of personalization of the process of physical education of students. Its experimental testing gave positive results. The results of the experimental testing of the program showed a significant increase in the level of physical fitness and motor activity of students in the experimental group.