Abstract
Nowadays, as digital technologies gradually mature, CCTV-1 programs are showing new trends of diversification, interactivity and personalization. For example: cross-platform broadcasting, diversifica- tion of program content, increased interactivity between programs and audiences, personalized pro- grams, etc. This study aims to explore the new trends of CCTV-1 programs in the context of digitalization and analyze its impact on traditional media. Programs will cover a wider range of topics and formats to meet the needs and interests of different audience groups. These new trends not only improve the quality and standard of CCTV-1 programs, but also increase the attractiveness and influence of the pro- grams. The research methodology is based on the analytical approach to advantages of digitalization and comparative analysis of innovative and traditional ways of the content representation as well as target audience involvement. Under the background of digitalization, the new trend of CCTV-1 programs also faces challenges such as market competition, content innovation and technology application. As a result of our research, it is shown that CCTV-1 programs need to strengthen technological innovation, deepen content mining, expand interactive channels and strengthen brand building in the digital transformation to adapt to the needs and expectations of audiences in the digital era. It is of paramount importance to implement cross-platforming strategies and interactive approach in news programs.