Abstract
Jadidism, a reform movement among Muslims of the Russian Empire in the late 19th and early 20th centuries, played a key role in cultural and educational evolution. One of the main factors that contributed to its development began to be distributed in the form of newspapers, magazines, fiction books, scientific manuals, etc. The purpose of this study is to analyze the role of the press in the development and spread of Jadidism.The scientific originality of the work lies in deepening the understanding of the processes of the cultural revolution among the Turkic-Muslim peoples living on the territory of the Russia n Empire, and the role of the press in these processes. Practical originality lies in the possibility of using the data obtained to develop modern traditions of cultural and educational development of the Turkic peoples.The article uses historical analysis as well as descriptive and sociocultural methods to determine the relationships between technological advances in printing and ideological changes in Jadidism, using print methods such as a literacy measurement tool, the promotion of secular education, and the formation of modern Turkic identity.The study showed that print media are a central mechanism in disseminating Jadidist idea s and establishing the positions of reformers. The analysis found that the use of printed materials significantly accelerated economic development and led to profound changes in socia l development.The results of the study can be used to develop strategies for supporting and developing cultural and educational initiatives , as well as to study contemporary media in the field of socia l movement and progressive trends in other cultural contexts.