Abstract
The language imagery (LI), according to authors’ concept, owes its origin to the discursive activity of communicants. It means that the motivator and source for generating a LI is discourse, if we understand it not as a speech, but as a special communicative-cognitive category. Discourse due to the plurality of its components is proved to be a speech-thinking platform for the formation of a LI, considered as a synergistic phenomenon in the aspect of a multichannel derivative stimulus and a self-organizing fact in open systems of linguocreative thinking. For the methodological argumentation of such a complicated precedent, special attention is paid to the essential properties of its basic categories, first of all, such as imagery and discourse. Specific examples illustrate the genetic connection between the LI and discourse. It is revealed that the subjectivity of imagery is manifested in its special creativity. In the following presentation, we put forward the idea that the concept of a “communicative event” serves as the basis for understanding the essence of the discursive generation of a LI. It is assumed that a communicative event, unlike a real event, is a discourse-cognitive model of a fragment of a communicatively significant event, which is understood as a cognitive-pragmatic interaction of discourse elements. In this connection, as constituent components of discourse forming LI, are determined: the events themselves, their participants, as well as ‘non-events’ (the circumstances that explain the events and their ethnocultural background). In addition, the evaluative-modus markers of discourse and the concepts that structure it play a constructive role in generating the semantic content of a LI.