Abstract
Objective of the article. The Chinese initiative "Belt and Road," aimed at developing global cooperation and reviving the traditions of the Silk Road, is one of the key vectors of China's policy towards Kazakhstan. The initiative is a unique precedent in the system of international relations, considered as a new stage of China's "going global" strategy and the creation of a "community of shared destiny." The article provides an analysis of the impact of the Belt and Road Initiative on shaping China's positive image in Kazakhstan, with a focus on the possibilities of soft power. Novelty, directions, and ideas of the research. The study of the main directions of strategic partnership between the two countries helps to understand the strategies and mechanisms used by China to strengthen its positive image in Kazakh society, including various projects, investments, and the exchange of cultural values. Practical significance. The conclusions drawn can serve as a basis for developing recommendations aimed at creating long-term partnerships between China and Kazakhstan and promoting Kazakhstan's pragmatic interests in cooperation with China, both bilaterally and multilaterally. The article employs an interdisciplinary approach, methods of analysis, case studies, media monitoring, and synthesis.