Abstract
This article is a comprehensive study of the impact of modern global trends on the formation of values among young people. The authors focus on the influence of information technology and social media on the formation of cultural preferences of the younger generation. Special attention is paid to global environmental challenges and social inequalities, as well as their impact on the values of young people.The article reveals how global changes in the socio-cultural environment affect the value orientations of young people. Key factors such as active participation in social movements and the development of environmental awareness are analyzed. The research provides practical and theoretical insights to understand the evolution of value systems of modern youth in the context of global challenges. The results obtained can be useful for the formation of effective strategies for education and interaction with youth communities, given their unique impact on the formation of future leaders and active citizens.