Abstract
Тhe article provides a comprehensive analysis of the phenomenon of information noise in the modern digital space. The study is aimed at summarizing the latest theoretical approaches to understanding information noise and identifying the main factors contributing to its emergence and intensification in the modern information space. The article analyzes the influence of information noise on social processes, personality behavior and decision-making processes.In addition, the article focuses on the need to develop strategies for managing information overload, misinformation, as well as information flow, and focuses on the challenges facing society in the context of information noise.The purpose of the article is to provide a deep understanding of the essence of information noise, to determine its impact on society and to identify strategies for rational management of the information space in the era of excessive information dissemination