Abstract
University start-ups, organized in many countries, can be viewed as part of the academic curriculum because they are accompanied by the courses where the entrepreneurial experiences can be discussed in class with the instructor or become parts of the diploma projects. The entrepreneurial attitudes of the youth in Russia are supposed to be supported by the university management nowadays, since the federal higher education authorities require universities to stimulate academic entrepreneurship as a new educational technology. The main spheres in which university start-ups work successfully are business, economics, science and technologies. The paper aims at sharing the experience of start-up building both in commercially common and non-common fields, like arts and design, humanities, and education. The data presented in the paper encourage the introduction of the start-up approach as a compulsory one in professional education for students of any academic specialization.