Abstract
The given article which is based on the work of the French writer Frederic Beigbeder “99 francs” examines the features of the linguistic expression of dialogic communication having a different vector orientation, including intracommunication. The authors of the article show how the novel implements the writer’s intentions associated with demonstrating a negative attitude towards the modern state of society. The authors show how the novel implements the writer's intentions associated with demonstrating a negative attitude towards the modern state of bourgeois society. Methods of contextual and categorical analysis, comparative studies and others were used.