Abstract
Since society began to develop rapidly, a person's life habits have also changed. Such a change has led to a change in the wording system of our language, as a result of which it has become a copy language that repeats the elements of a different language, which involves only the exchange of information. Therefore, it is important to show the norms and patterns of traditional wording, while maintaining the substantive nature of our language. Fairy tales are one of the oldest folklore genres, which has not changed, spreading among the population by word of mouth. Their influence on the development of a child's language and the maturation of imagination has been proven by scientists. The purpose of the research work is to identify traditional Kazakh wording patterns in the language of fairy tales. Kazakh fairy tales collected by A. Divayev were taken as the object of study. During the writing of the article, a linguo-stylistic analysis was carried out, sentence construction, transmission of complex phrasal integrity, internal/external relationship of the text, system were considered, as a result of which criteria were determined that serve as an example for the Kazakh wording in the fairy tale text. The scientific significance of the research work is the definition of traditional grammatical, ethical, communicative norms of the Kazakh language, practical significance is recommended as an application for students of philology, linguistics, journalism, Kazakh language learners.