Abstract
The article analyzes texts produced through poetic tactics – one of the linguocultural units that reflects the national specifics of Kazakhstani Internet texts located in the virtual space. The Internet has also made it possible to develop poetic discourse, the authors of which can be any Internet user. Elements of poetic tactics used in the communications of Internet users model manifestations of national consciousness. Today, in the works of native speakers in the virtual space, it is common to find texts in the poetic form of the communicants’ own work or poetic texts that are not their own works, but partially or fully quoted from other sources, for example, from popular songs, poems of great folk poets, akyns. The goal is to consider the established concepts of poetic tactics in modern linguistics and study poetic texts that reflect the national characteristics of the Internet space. In the process of writing a work, methods of description, narration, and elements of linguocultural analysis techniques are used. They reveal the meaning of the poetic nature of communicants common in a certain folk culture, create the opportunity to determine their originality, and differentiate their functions. The choice of such tactics depends on the temperament, mentality, and values of a particular linguistic personality. As a result of linguoculturological and linguopersonological analysis of texts, it is concluded that poetic tactics in Internet texts depict ideas, the spirit of the people based on the national image of the world and form the text generation of the Kazakh virtual linguistic personality. Key words: poetic tactics, Internet text, communication, Internet commentary, picture of the world, virtual space.