Abstract
In the modern world, coaching activities are gaining increasing popularity. Coaching, at its fundamental core, is based on the philosophy of existentialism and is aimed at changing (improving) society’s life. This article provides a philosophical justification for coaching. The phenomenon of coaching is considered through the prism of the fundamental concepts of existentialist philosophy, namely: existential authenticity, existential choice, and existential anxiety, from the perspective of existentialist philosophers such as J-P. Sartre, S. Kier-kegaard, M. Heidegger, and M. Merleau-Ponty. The authors demonstrate the interconnection of existential philosophy, emotional intelligence, and their role in modern coaching. However, there are several challenges, including ethical issues in coaching, finding a balance between existential exploration and emotional intelli-gence, as well as adapting the approach to different coaching contexts. Coaches need through training to inte-grate effectively existential principles with emotional intelligence. Beyond coaching, this integration has broader philosophical and psychological implications, encouraging self-discovery and emotional regulation in personal development, leadership, and individual and societal well-being. As a result, ethical questions arise, as existential coaching prompts clients to reflect on the ethical aspects of their choices, emphasizing empathy and ethical decision-making. The synthesis of existential foundations and emotional intelligence in coaching offers a transformative path to self-awareness, contributing to more effective performance for both clients and coaches.