Analysis of Communication Characteristics and Social Impact of Short Video News

2024

Full text Open access: Gold Metadata (CSL-JSON)
DOI 10.54097/ayg4bn73
Data confidence 70 medium
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Abstract

Due to the rapid development of science and technology, new media are more and more prevalent, and the mode of news dissemination has also undergone great changes. As a new type of news and information dissemination carrier, short video has rapidly become an important way for the public to obtain news and information by virtue of the advantages of concise content, rapid dissemination, multiple visual and sound experience, and strong interactivity. This paper analyzes the impact of short video news on society from the communication characteristics of short video news, in order to provide useful reference for the development of short video news.