Abstract
This article presents current trends in motivation of workers, which is common for all industries. The aim of the research is to define and compare all tendencies of labor motivation in contemporary economy. The methodological basis of the research was summarization, grouping, comparison and generalization methods, which were used during the review of scientific literature. The method of research of current trends was applied - analysis and synthesis methods while constructing comparative table and discussing research results. By summarizing all of the founded scientific literature 5 recent trends in personnel motivation were revealed. Originality / value of the research. Further, based on these current trends in sphere of personnel management, it is possible to develop appropriate method for motivating workers of enterprises in different fields. Its implementation will increase the productivity of workers and, in general, efficienc of production activities. Through comparative analysis of current trends across different cultures and sectors, any organization can choose more suitable motivation method based on its own characteristics. Main findings of research are trends and their cause of occurrence, their main features and information about which industries it covered. Also, on the example of big organizations real cases of presence of tendencies were given. Furthermore, by providing a deeper analysis, information about how these trends compare across various industries and cultural backgrounds was revealed. Keywords: