Abstract
The advertising industry is changing rapidly nowadays with the increasing growth rate of technology.In accordance with the times, to make advertisements that attract attention advertisers must display creative, unique, and out-of-the-box advertising materials.One of them is by carrying out a theme with a hashtag in the Ms Glow For Men advertisement, namely #SemuaJugaBisa.This study aims to determine the representation of #SemuaJugaBisa in the Ms Glow For Men ad version of Babe Cabita x Marcel Widiyanto.This type of research is descriptive qualitative using Charles Sanders Pierce's semiotic analysis technique.This research focuses on identifying symbols or signs/meaning of #SemuaJugaBisa in ms glow for men advertisement.The research subjects in this study are a collection of scenes in the ms glow for men advertisement starring comics Babe Cabita and Marshel Widiyanto.The results of this study indicate that the representation of #semuajugabisa provides awareness of Skincare products can be used by all circles.#SemuaJugaBisa represents that Skincare products can be used by all circles not only from men who are already goodlooking.However, all men with their characteristics can get the right to take care of themselves and look better so as to increase self-confidence.