Abstract
Social networks have great communication and networking opportunities. Today, every user can create content in a format convenient for him, replenish his page with various photos, videos, notes - author's content. There is an opportunity to create content for a huge audience, authors with an audience of thousands and millions. Their responsibility to the audience is unconditional. This is both the content and the quality of the content. The amount of content in the Kazakh language is growing. However, does he really find his audience? Today, the creators of Kazakh content face such tasks as a creative approach, expansion of distribution channels, efficiency and effectiveness of work. The article presents recommendations for solving the above tasks. The authors note that the development of the ability to create and sell commercial offers by media specialists and content creators is very relevant at the present time. The purpose of this research work is to identify these difficulties and propose solutions based on international experience. Such aspects as broadcasting in the Kazakh language, creation of information, preservation and popularization of cultural heritage are touched upon. This work is relevant for self-earning and attracting advertisers. To achieve these goals, the article used survey and comparison methods. The article analyzes the results of a survey for content producers and for content consumers, and provides examples of barriers to the production of foreign content. The solutions of scientists to improve the content were also proposed. The work can be useful for journalists and content creators