Organization of marketing activities of the enterprise

2023

Full text Open access: Gold Metadata (CSL-JSON)
DOI 10.48501/6847.2023.21.17.002
Data confidence 70 medium
How this score is calculated

It is built from checkable properties of the record itself: whether the article has a DOI, how many independent sources confirmed its data, whether the required fields are filled in, and how recent the latest confirmation is. Disagreement between sources and a missing identifier lower it. A value of 80 or above means the record was published without further checking; 60 to 79 means it is published at reduced confidence, with a manual check advisable. A record verified by an editor by hand is never pushed below 90 by a recalculation. This scores our data about the article, not the article itself.

Abstract

В этой статье рассматриваются вопросы управления маркетингом в бизнесе, которые являются важной частью успешной работы. Изучаются основные функции маркетинга и его влияние на деятельность организации в целом. This article discusses business marketing management, which is an important part of successful operation. The main functions of marketing and its impact on the activities of the organization as a whole are studied.