Abstract
This article examines the content of the educational tour and the features of its development. The relevance of solving the problems of formation and strategic development of the international educational tourism industry as a structural component of the service sector, the formation of economic market actors as active participants in the socio-economic processes of the national economy is increasing in the context of globalization of international relations, internationalization of education at the national, sectoral and institutional levels in conditions of increasing complexity of the content of the component of competition in the international market educational tourism. Educational tourism is a fast–growing branch of the tourism economy, which is gaining recognition all over the world. Many researchers consider it one of the leading and most promising sub-sectors of tourism. The specificity of educational tourism, manifested in the special nature of demand, pronounced seasonal fluctuations, diversification of tourist products and hospitality services, low susceptibility to crises and socio-political upheavals, dynamically developing customer requests, requires detailed study and development of theoretical approaches, methodological and systematic approaches to improving the interaction of all its participants. Various approaches to segmentation of the international educational tourism market and the development of segment profiles, the creation and application of strategies for effective partnership of market entities based on the concept of customer-oriented business, expressed in increasing customer satisfaction, forming consumer loyalty in the international educational market. the tourist market requires systematization and optimization. In this regard, research aimed at improving these important parameters is certainly relevant.