Abstract
Tourism economics is a science that studies and analyzes the economic relations that arise in the process of production, distribution and consumption of tourist products and services designed to satisfy the needs and desires of travelers. Modern scientific research considers tourism as a complex socio-economic system that provides material and non-material needs of people, providing services through a complete and rational vacation. The purpose of the study: to develop theoretical and methodological rules for improving the financial potential of tourist organizations in the regions to realize their development potential. Tourism is a branch of economy that supplements the budget of many countries of the world. The developed methods can be used as practical recommendations in the development and implementation of the tourism complex described in the article, to assess its socio-economic importance. The article considerssome issues of financial indicators of tourism economy development.