Abstract
The article discusses the ethnocultural names of the Kazakh people's clothing, their use in Russian-language literary texts. Artistic bilingualism, types of artistic bilingualism, literary bilingualism are presented with reference to researchers. The translation of the novel by I. Yesenberlin is analyzed “Nomads". The author of the article introduces various ways of introducing textbook names into the Russian literary text, which are very significant in the Russian-speaking system.