Abstract
The article is devoted to the processes of urbanization and expansion of the media space in the country, which every year give a significant impact to changing the organization and perception of Art. Culture in the new historical reality, has unlimited access to a variety of styles, genres, interpretations and manipulations with original sounds, which has never before been considered common place. These processes push aside previously available ways of perceiving art, thereby influencing the depth of meaning and perception of modern musical phenomena. The purpose of the study is to draw attention to the social and scientific need for studying types of communication activities in developed and developing countries, determined by the sociocultural situation and improving the standard of living of a person. Every act of contact between a recipient and an object of Art is unique, inimitable and individual. All over the world, the art of music - is no idea of artistic influence and its manifestation in the structure of everyday life. From the point of view of musicology, responding to the relevance, issues of audiovisual distribution are a multidisciplinary problem, properly studied only in Western European and American culture. Summarizing the materials of the article, we can come to the conclusion that the industrial-urban form of life at the present stage of the domestic music industry is associated with a breakthrough in the field of mass communications and digital media, which entails certain changes in the spiritual space of a person.