Abstract
The development and implementation of effective legal protection systems to combat violation of intellectual property rights is an urgent problem of our time. This allows owners of intellectual property rights to stop the infringement of their rights and compensate for the losses incurred. The main goal of this article is to explain the need and importance of means of individualization of participants in economic activity for effective economic turnover. Therefore, in the modern period, when our state has become an active participant in the world market, interstate trade relations are rapidly developing, and the legal norms governing them are being brought into one system, there is an objective need for a comprehensive study of the means of individualization of business entities. When researching the topic, general scientific and individual scientific methods were used. Conclusions are drawn as a result of studying the practical value of the article, the formulation of proposals for amending and supplementing a number of legal norms in the field of intellectual property law.