Abstract
Goal – scientific work is based on defining conceptual approaches to the formation of regional ecosystem model of socially oriented entrepreneurship and identifying opportunities for its implementation for sustainable growth of socio-economic development of regions. Methods – bibliographic analysis of scientific articles in this area. The modeling method contributed to justifying the need to form a regional “business ecosystem”. The statistical method allowed to draw conclusions about the state and prospects for expanding social entrepreneurial activity in the Republic of Kazakhstan. Results – a review of literature sources made it possible to identify a direction aimed at solving social problems as the basic form of manifestation of socialization and inclusiveness of modern economy, ensuring its sustainable development by achieving not only the social efficiency of entrepreneurial initiative, but also economic profitability; the importance of various types of social projects is shown, which is based on fundamental principle of entrepreneurial practice, the essence of which is to ensure its self-sufficiency: non-profit organizations (NPO), including socially oriented ones. Conclusions – for effective and efficient use of potential of social startups in the context of sustainable development of society, it is necessary to study their phenomenon and develop ecosystem of corporate social responsibility not only at microeconomic level in individual and collective forms of the enterprise, but also in the macroeconomic format of the institution of regional ecosystem of socially oriented entrepreneurship, which is being formed as a network of interrelations between subjects of commercial, non-profit and public sectors, establishing the interaction of supply and demand for social value created. The main elements of ecosystem should be the state, social capital, market for social services and infrastructural support.