Abstract
The purpose of the research. Based on a critical analysis of scientific research on the problems of social and financial well-being of employees, their physical and mental health, to prove the objective reality of professional burnout of employees and to propose such forms of labor motivation that do not require significant investments from business owners and employers, but will reduce the degree of professional burnout of personnel in the prevailing conditions of social and labor relations. Research methodology. The article uses theoretical, empirical and general scientific research methods in order to comprehensively study the phenomenon of professional burnout of employees, identify its causes, factors of influence, and economic consequences for business entities. Statistical methods of economic analysis were also used to systematize the evidence and conduct an analytical review. Originality / value of the research. The article analyzes a significant layer of data related to professional burnout of employees, obtained as a result of generalization of scientific research and surveys of respondents in many countries of the world. On this basis, a set of measures aimed at preventing chronic stress in the workplace in new working conditions has been formulated. The results of the study. The authors clarified the signs and systematized the causes of the phenomenon of «professional burnout of personnel», revealed its impact on the economic performance of business entities. Proposals have also been developed for the implementation of effective work motivation tools that do not require employers to make almost any investments in personnel, but contribute to the prevention or reduction of professional burnout.