Abstract
The concept of “beauty” is of special interest in different cultures. The study aimedat describing ways of conceptualizing beauty by speakers of different languages, modeling theassociative field of the stimulus beauty in Hindi and the Kazakh language, identifying similaritiesand differences in the conceptualization of beauty among representatives of the Indian and Kazakhcultures. The article presents results of a psycholinguistic study, within the frame of which aword association test was conducted with groups of Indian and Kazakh respondents of the WestKazakhstan Marat Ospanov Medical University. The common and specific components identifiedin the associative meaning to the stimulus beauty are due to differences in the structures oflanguages and the ethnic specificity of the Indian and Kazakh cultures.