Abstract
Modern information and communication technologies based on innovation arerenovating, complicating, and their area of use is extending every year. Goals of innovationsin tourism are to develop consistently international tourism, to control the tough connectionbetween a consumer and a producer, to provide the information exchange and interconnectionamong touristic organizations. Over the last 10 years innovative process has developed slightly.Economics is moving from early atomic models to systematic approaches based on interactiveprocesses, which are strongly linked by territories. Innovative networks develop as the mostappropriate structure to reach the high effectiveness of innovation.Topicality of research questions on innovation in tourism is connected with a sharp increase ofcompetitiveness in world market in XXI century and consideration of innovation in a scientificcommunity as a main source of the competitiveness growth in tourism market. Global tourismmarket is one of the highly technological spheres of economic activities.This article describes J. Schumpeter’s and R. Roswell’s innovative models from 1950s to todayalong with analysis of Berkhout’s and Chesbrough’s fifth generation models. In addition,strategic suggestions for innovations in touristic organizations directed to the competitivenessimprovement have been proposed.