Abstract
The article discusses the issue of the pedagogical and educational impact of animation on the development of toddlers, and the disclosure of their speech potential. At the same time, the key aspect is animated content based on children's folklore materials. The authors analyzed domestic and Russian animated films for toddlers in the Kazakh and Russian languages, revealing their pedagogical and educational potential. In 60-70s of the last century, Kazakh animation art was based on the works of Kazakh children's folklore and played an important role in the upbringing of the child, the formation of the best qualities in him, the national picture of the world. Due to a long period of stagnation in the animation art of Kazakhstan, there is a lack of animation content in the Kazakh language for toddlers, which has pedagogical and educational value; dominance in the information space of foreign animation products. This causes the problem of the formation and development of speech in the Kazakh language in children who prefer foreign cartoons and master the world through the prism of foreign language and culture. The authors conclude that digital animation content is a powerful educational tool for the development of toddlers. At the same time, when creating cartoons for toddlers, it is important not only the content side but also the sound side of speech, and interactivity.