Abstract
This article presents the main provisions of the Concept of Quality Assurance of Higher Education, which is considered both from the point of view of the consumer (student, employer) and from the point of view of compliance with the consumption of an educational service (product). The essence of the new paradigm of quality assurance is substantiated, based on the assertion that quality is a relative and multi-level concept. Approaches to quality assurance at different levels of management, differing in the instrumental part, are characterized. The thesis that the quality management system is understood as an organizational structure, policies, processes, procedures and resources necessary for the implementation of quality management is revealed. The authors presented Vision for the formation of a culture of quality. At the same time, the level of quality culture is determined both at the institutional and national levels. The essence of the quality assurance methodology, which is a system of principles and methods of organizing activities to support and improve quality, is revealed. The methodology of the quality assurance system is based on academic values and fundamental principles. Important elements, methods and tools of the system are presented internal quality assurance.