Abstract
Today, a sufficiently developed reader chooses a publication that provides informative and expert information according to his interests, tastes, culture and level of education. In recent years, we can see that the demand for industry journalism has increased more than universal journalism. That is why it is one of the most important issues to differentiate mass media in our country and region and consider effective ways to increase the number of readers. The author points out that the market of modern periodicals is filled with newspapers and magazines of different directions, topics, formats, sizes, and regional industry press occupies a special place among this diversity. It is clearly shown that it is the main source of information in the districts and regions, a center of socio-cultural relations, coordinating the life of the local population and forming public opinion. The article examines the originality, formation, development history, functional purpose of the modern regional press, and defines and analyzes the current face of the press in the Syr region. It is shown by examples that the regional press plays a great role in strengthening and improving the independence of the state. Based on the fact that the periodical press is going through a period of complex transformation, the author of the article concludes that in order to effectively implement their activities, regional publications need to stimulate the civil activity of regional readers, in addition to showing the truth and increasing the quality of information products.