Abstract
The professional ethics of journalists stands out as a pressing issue in contemporary public opinion. This article delves into the impact of the national mentality on journalists’ ethical norms and positions, as endorsed by global journalistic associations. “Journalistic ethics is a pivotal aspect of a journalist’s work. The in-depth reading, comprehensive understanding, and exploration of this represent one of the significant challenges in Kazakh journalism. This complex issue, often overlooked, remains insufficiently acknowledged in both scholarly and professional domains,” the study thoroughly examines within the context of the national mentality. The research provides a scholarly understanding of the continuity of traditions, customs, life positions, and perspectives of the Kazakh people in today’s national journalism. The investigation scrutinizes the extent to which national manners shape journalistic ethics. Many media outlets have exceeded boundaries to boost viewership or readership, exaggerating with high ratings and disseminating misinformation, thereby shaping a contemporary model of journalistic culture. The authors highlight the challenging conditions for information dissemination influenced by such factors. In the final conclusion, the study establishes that scrutinizing ethical principles in the media aids in predicting developmental processes in the state and society, facilitating the formulation of strategies to transform social communication and media culture into a beneficial channel for society.