Abstract
The author evaluates the study of business journalism in Kazakhstan, development of a significant layer of entrepreneurship, emergence of a new business environment, the works of scientists who deal with the mass media related to the business information sector, as well as the activities of such groups active in the contemporary society as business journalism. Conditionally, the author categorizes business media and quotes foreign scholars and traditional media experts. It also provides examples of new media expressions in domestic journalism. The researchers underline the usefulness of the information presented. Notes the fundamental task and goal, as well as the uniqueness of business media. Analyzing on a scientific basis and drawing conclusions about the impact of new media on a person in the digital age, it is possible to plan and carry out the trajectory of society’s development in accordance with national interests. the Kazakh language that have studied the national audience of new media, will contribute to the development of necessary recommendations for the development of the state and society. The scale and main features of the audience of Kazakh-language Internet resources, the features of the content and forms of media products that interest the audience have not been scientifically studied. We consider the systematic study of these problems, which are raised for the first time in doctoral work, to be the innovation of scientific work. The purpose of the dissertation is to analyze the formation and development of business journalism in the field of Kazakh mass media. Definition, differentiation, study of a place in the future. Focus on the work of yesterday’s and today’s business media, study their audience, quality, level of materials, level of transmission.