Abstract
The article attempts to determine the impact of digital technologies on diplomacy by analyzing the advantages and problems that it presents. Certainly, in the era of digital technology, social media is becoming increasingly popular, they have contributed to a radical transformation of models of diplomatic communication. Social media has become a real tool of politics, going beyond real communication and public diplomacy. Digital skills have become one of the most sought-after skills in the field of international and diplomatic relations. Social media users are increasingly playing an important role in mobilizing citizens and public opinion, as well as foreign and domestic political decisions depend on the actions of users of virtual platforms. Thanks to the capabilities of social networks, positive information is disseminated, the position of the state is explained in a reasoned manner, and an honest and open dialogue takes place. Digital skills have become one of the most sought-after skills in the field of international and diplomatic relations. Modern diplomats in their professional activities, on the one hand, are increasingly dependent on the media and the content they transmit, and on the other hand, they have to support various segments of society for their foreign policy goals and the formation of a favorable image of their country. Key words: national diplomacy, digital diplomacy, technological tools