Abstract
The goal is to analyze the current state of the rice growing industry in the Kyzylorda region and develop recommendations for its further development. Methods – during the study, a systematic approach to data selection, quantitative and qualitative methods, methods of comparison and generalization, logical, statistical, correlation and regression analysis were used. Results - the authors show the importance of the development of rice farming in this region, present the dynamics of rice production and sales, and assess the effectiveness of rice farming in the region. It has been established that in recent years the production of this crop has been declining, and the performance indicators of the rice complex are correspondingly decreasing. Due to the fact that the rice growing sector is characterized by competitive advantages, the article analyzes the level of activity of three competing companies - leaders in this market segment of Kazakhstan. The strengths and weaknesses are identified, as well as the opportunities and threats of the rice growing industry. Conclusions - the importance of rice growing for ensuring food security, social stability and overall economic growth in the country has been proven. The priority is to implement a set of measures to optimize sown areas, use modern technologies and equipment, and introduce innovations to increase the gross yield and yield of rice crop rotations. This traditional field of activity is promising and has export potential. There is a need to increase demand for products, create a system for promoting them to the market in order to increase exports, state support in the reconstruction of rice irrigation systems, subsidizing seed production, updating mechanization equipment, regulatory and methodological support, and personnel training.