Abstract
The aim of the study is to determine the economic effect of organic wheat production in comparison with traditional and No-till technologies, which predetermine a change in the nature of consumer preferences in the food market. The article analyzes the advantages and disadvantages of organic wheat in accordance with the cultivation technology (traditional, No till). In accordance with the purpose of the study, the following tasks were solved: the advantages of organic products over products grown in the traditional way were formulated; a comparative analysis of costs, yields and prices, profitability for growing traditional and organic spring wheat was carried out, the experience of European organic farmers was analyzed; changes in the composition of price and non-price factors of demand for organic agricultural products were revealed farms, that is, despite the high price of organic wheat, there is a demand from consumers who are ready to buy it. It is concluded that it is necessary to maintain fair competition in the food market, as well as the availability of information on certification requirements and the quality of organic products to ensure equal access of producers to the market and environmental safety.