FEATURES OF INTERMEDIALITY IN THE PREPARATION OF A POP ARTIST

Zarina Kurmanbayeva, Zulfiya Kassimova

2024

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DOI 10.47940/cajas.v8i4.757
Data confidence 70 medium
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Abstract

Abstract. The article examines the main functions of intermediality in the preparation of a pop performer in the context of modern trends in the development of popular music in Kazakhstan. The concept of “intermediality” in popular culture, which correlates with the synthesis of arts, is analyzed in terms of its use in Soviet, Russian and Western European science. Through comparative research, the differences in this concept in different national cultures are revealed. The intermedial approach, which is directly related to the issue of improving the process of training pop vocalists in higher educational institutions of culture and art and is relevant in connection with the requirements of the era of cultural globalization, is presented as an important part in the formation of educational programs in pop art. Thus, in order to prepare a pop performer who is competitive in the context of global processes of pop culture development, it is necessary to include disciplines related to plastic arts as an integral part of the educational program, and acting skills must be associated with the development of the student’s emotionality. Because a modern pop performer, with the help of vocals and choreography, must demonstrate the mastery of artistry - perform (vocally, choreographically, acting) a role. At the same time, the importance of vocal presentation of the material cannot be excluded, but only needs to be enriched and deepened with the help of other types of performing arts, as well as technical visual elements and electronic musical technologies. Since the term in question is not yet used in Kazakhstan, especially in the aspect of popular music, the scientific development of the problems of finding new forms of training pop stage artists in accordance with global demands also becomes significant and needs in-depth study. For this purpose, both art historical and pedagogical research methods are involved, that is, musical theoretical and performance analysis, as well as pedagogical experiment, which is important for establishing the idea of ​​​​the need to create an innovative approach to training popular musicians.