Abstract
The article analyzes the significance and value of augmented and virtual reality technologies. The problem of reality and virtuality are considered. The gradual spread of augmented reality technologies is being studied. The functions of the virtual space and the integration of technologies into everyday life are revealed. Technology for augmented reality is being used increasingly often. The technology’s adaptive system base makes it useful for both study and entertainment. VR technology is also developing quickly and is connected to AR technology. As a result of technological development and popularization, it became essential to comprehend the value of augmented reality as a reality in general and technology in particular. In augmented or virtual space, the main value is freedom. At the same time, it is a universal value of the information society that occupies the main place in the virtual space. Considering this in more detail, we can identify several important value orientations of free virtual space. This is primarily free access to information. Virtual objects can be used for free, bought, or rented by getting access freely. Freedom of self-expression in the virtual world is also an important value. The augmented space around us can express individuality.