Abstract
This article represents the results of a sociological study conducted with the participation of 11th grade students of Kyzylorda, Mangystau, and Turkestan regions, who are donors of the state program “Serpin-2050” to determine the role of higher education in the value system of young people and their social attitudes towards participation in the state program “Serpin”. This study was carried out within the framework of the postdoctoral program “№ AP14971423 “Sociocultural adaptation of students studying by the program “Serpin” at university”, funded by the Science Committee of the Ministry of Science and Higher Education. The article represents the results of a sociological study confirming that higher education is not only a social value, but also an opportunity to access the social benefits of modern society. The main factors influencing the educational choice of rural youth are the opportunity to study on an educational grant, the quality of education, the prestige of the university, employment, and the possibility of independent living. According to the respondents, the main source of information on the conditions of participation in the state program “Serpin” are friends and acquaintances, however, the decision on participation is made with the participation of school teachers and parents of students.