Abstract
The development of monotowns remains one of the most pressing issues in today's environment.Monotowns contribute to the development of industries in many sectors of the economy.This article describes approaches to the revival of monotowns.The aim of the study is to develop a modern approach and strategy for the development of monotowns based on territorial marketing tools.The study was conducted using a triangulation approach, which combines several sequential methods.The method of comparison, analysis and observation was applied in the research.Results of the study: conceptual approaches to the revival of monotowns were summarized, a new approach to the revival of monotowns was developed and the strategy for the development of monotowns with the use of territorial marketing tools was disclosed.The application of territorial marketing tools for the revival of monotowns was substantiated.Development proposals for each city are recommended.The results of the study have practical significance and can be applied by local government, the government to improve the quality of people's lives and solve the problem of monotowns development.